PPC Expert - Rawalpindi, Pakistan

Company Name

Job Functional Area

Job Title
PPC Expert

Total Position
5

Job Type
Full Time/Permanent (First Shift (Day))

Job Location

Required Gender
Male/Female

Required Age
18 - 45 Years

Minimum Education
Not Applicable

Career Level
Experienced (Non-Manager/Officer)

Minimum Experience
2 Years (Prove Minimum 2 years of experience)

Require Travel
Yes Required

Salary Per Month
40000 - 80000 Pakistan Rupee

Posted on
Jun 15, 2022

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Job Description

PPC EXPERTS / GOOGLE ADWORDS EXPERTS

We are looking for a #PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.

Responsibilities:

- Build, plan and execute pay-per-click advertising campaigns
- Create creative ad copies and captions according to the current trends and nature of the client business
- Client communication and account management
- Setting Up and Management of clients campaign
- Presenting performance and consultation with clients on Zoom or over the phone
- Forecast potential delivery and ROI for existing clients
- Reporting (weekly/monthly/quarterly)
- Collect data, generate reports and carry out leading performance data
- Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
- Integrate analytics with client existing website
- Define and implement Goal tracking
- Monitor and analyze effectiveness of marketing content
- Respond to briefs and emails in a timely manner
- Test and optimize campaigns to achieve KPI's and targets
- Understand and analyze trends in results data to maximize return on investment
- Analyze campaign performance and provide recommendations for improving traffic and ROI
- Perform client, market and competitor research and analysis
- Budget pacing, audience analysis and optimization
- Search query analysis and ad group expansion
- Building and optimizing Search and Shopping campaigns
- Undertaking keyword research
- Keeping up to date with industry trends
- Challenge and interrogate briefs set by clients to ensure the highest standard is created
- Keep on top of industry advances and appropriate tools to enhance paid search channels
- Help develop opportunities and new business pitches where appropriate

Requirements:
- Proven experience as a PPC Expert or Digital Marketing Specialist Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.)
- Understanding HTML and XML is a plus
- Excellent communication skills
- AdWords certification is a plus
- Send us the portfolio links, experience letter, and CV

Note: We are looking for someone to work full time with our company as a regular staff on daily basis. It's an office-based job not for working from home.

Office Location: Bahria Town Phase 4, Rawalpindi

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