The Medical College (MC) was established in 1983, as a part of the Aga Khan Universitys (AKU) Faculty of Health Sciences in Pakistan. It attaches great emphasis to the professional, personal and intellectual development of faculty and students, so that its graduates become contributory members and leaders of society.
The programmes offered by the Medical College are tailored to international standards in curriculum, student engagement and assessment, and aim to develop clinical competence in community settings and hospitals, as well as the assessment of health and prevention of disease in communities through primary health-care programmes.
Responsibilities:
You will be the strategic and operational lead for MC Communications deciding on which stories to tell, which print and digital platforms are most effective, and how to position stories for maximum impact. You will be expected to amplify the MCs priorities and showcase our community including staff, faculty, students, alumni, partners and donors. Being an integral part of the MC, Communications team you will be working closely with central communications, faculty, and other relevant stakeholders to design, develop and implement a robust communications strategy, Deans Office communications, administrative support to MC departments, a digital magazine, management of the MC website, and storytelling as it pertains to the MC.
Specific responsibilities will include:
working with faculty to make their research accessible and relevant in the mainstream, through social media and other digital platforms
researching, writing and editing effective and compelling stories about the MC for print and digital channels including for internal and external use
working with Specialist, Content Development and Central Communications team on identifying stories for, and writing of press releases
working closely with the MC Social Media lead to populate AKUs website and social media channels with powerful, compelling stories
leading the editorial process for the Digital Magazine of the Medical College
developing a system through which to evaluate and regularly report on the effectiveness of the stories and platforms to ensure reach and impact
developing a communications strategy for the MC that reflects priorities including resource development and alumni engagement
ensuring that the communications strategy takes an active approach in showcasing and engaging faculty and students as key stakeholders
ensuring content is developed and implemented through a systematic approach
understanding and optimising trends in communications best practice
coordinating regular communication skills trainings with departmental managers on a needs basis
supporting departments on events, working with Continuing Professional Education (CPE) and Conference Secretariat as required
managing day to day communications alongside long-term strategic initiatives-mitigated through a team based approach and a robust strategy.
Requirements:
You should have:
a Masters degree in Business, Communications, Journalism, Social Sciences from a recognized university or institution and/or equivalent in training and experience
5 6 years of experience in communications, marketing, media relations, public relations or related field
demonstrated experience in digital and print communications
excellent writing and editing skills
experience in creating successful communications plans and communications best practices is preferred
understanding of stakeholder engagement and meeting stakeholder communication needs is preferred
understanding of the differences between writing for print, digital and social channels and demonstrated ability to use that information to tell good stories
experience in brand building, data analytics to enhance communications and web content management will be an added advantage
able to work as part of a team and independently
builds and maintains strong relationships with stakeholders
working knowledge and understanding of the value of storytelling in print, digital and social media channels.
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